Professional Google PPC Management
As a professional Google PPC (Pay Per Click) management company, we understand the costs of doing business. Getting hot leads into the business is a must. And, finding those hot leads is a job we take very seriously.
Professional Google PPC Management can be used solely on its own or with?SEO services. But, what is the difference?
With professional Google PPC Management, you will see a positive movement in a short period, as soon as the ads start. Where with SEO services it takes time and patience. So, how does PPC work?
PPC works by bidding, similar to an auction, on keywords or search phrases. Targeting the keywords for your business will allow your business’s ads to show up at the top anytime someone searches for problems your services can solve. This gives you a better chance of bringing in new customers.
What are the advantages of PPC vs. SEO?
How Does PPC Work?
It sounds straightforward, and for a professional, it isn’t super difficult; however, it is certainly something that should be done by the professionals. PPC is bidding on specific keywords that people are searching for to find your type of business.
For example, if you are a plumber in New Jersey, you might bid on plumbing services or emergency plumber. Every time someone puts that into the search box, your ad would come up at the top. People click on your ad to land on your website.
In Google, people are looking for your type of service. And, showing up at the top is essential. However, another critical component to this is having an easy to navigate website as well (or a high-converting landing page).
Think of Google as the phone book back in the day. People search for answers that they need ASAP. That’s why being number 1 on the page is important.?If they are searching for an emergency plumber, they certainly do not have time to search for your phone number on your site.?With PPC, your website will be right there in front, waiting for them to click and call.
Our Hyper-Targeted Pay-Per-Click Approach
Keyword mapping, competitor analysis, website or landing page review, conversion goals and everything we can gather to get started.
Start the deep dive work of setting up Google Ads conversion tracking, call tracking, and more to form a targeted campaign.?
Launch the campaign while watching it closely to ensure everything is working as planned. Your Google Ads campaign will be monitored daily.
Gather data and optimize what is working and cut down on what isn’t. Refine our focus and improve on our results.
How Your Business Will Benefit
People are searching for your product or service on the internet; it doesn’t matter what that service or product even is. PPC is for both products and services such as attorneys, dentists, mechanics, and plumbers. If you don’t have ads running that appear at the top of the search results, then you are missing out on customers – customers that will be clicking on your competitor’s ads instead of yours.
PPC is a quick way to learn what keywords your search engine optimization (SEO) and content marketing should be targeting. What keywords are working with your ad campaigns tells you what will work with your SEO. This is valuable information that helps businesses to grow and expand.
Let our team bring your company to the top of Google (or Bing) by using our proven process. We’re certified with both Google Ads (formerly known as Google AdWords) and Microsoft Ads (formerly known as Bing Ads).
All our client get dedicated attention to details, through the discovery process. Then, launching that campaign, with close monitoring and optimizing along the way to further improve the results.?
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